Happy Returns

Felices Vueltas

Christmas campaigns sell the idyllic homecoming. OUIGO chose to talk about the other one: the stress, nostalgia and family pressure of going home.

On December 17, 18, 22 and 23, psychologists Patri Psicóloga and Alicia González, with over 1.5 million followers between them, joined passengers on OUIGO trains between Madrid, Barcelona, Valencia, Seville and Málaga, offering conversation and practical advice.

Breathe, you’ll have more content :)

Client
OUIGO
Agency
Havas Creative
Year
2025
Category
Activation
Location
Madrid, Spain
Team
Awards
Club de Creatividad shortlist ideas 2026 · Club de Creatividad shortlist estrategia 2026 · Club de Creatividad shortlist health 2026

More works.

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