Wise Post·Card

Airports are where every journey ends and where leftover foreign cash often gets wasted on overpriced souvenirs. But what if you could turn it into something wiser? Wise Post*Cards are postcards that double as Wise bank cards. Simply visit a Wise kiosk at airports, pick a country-themed Post-Card, insert your leftover currency, and instantly convert it into a Wise account with the currency of your choice. No hidden fees, no waste, just a seamless way to carry your money forward.

To launch Wise Post*Cards, we placed bold OOH ads right in front of classic souvenir shops, reminding travelers they have a better option. Because in a world where money is emotional, stressful, and exciting all at once, your memories should be priceless, not overpriced.

Client
Wise
Agency
Miami Ad School Madrid
Year
2024
Category
Location
Madrid, Spain
Team
Awards

More works.

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